This ex-accountant made the best recipe site on the internet? Cook Well gets Roasted, gently 🥘
John McTavish
/
Feb 16, 2024
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You all know the pain — you google a recipe and find a bunch of long-winded SEO-optimized foodie blog articles. that may have a decent recipe buried somewhere under all the keywords and ads.
They may have a decent recipe buried somewhere under all the keywords and ads.
It sucks, but that's what it takes to stay up top on google.
Ethan's got an answer!
Directories and info-products are having a bit of a moment, and I think Cook Well is a fabulous example that other founders and creators can learn from.
Here's why:
• You land on the page and the recipes are right there, product-led in a way.
• The v1 is hella comprehensive, definitely not an MVP but a full, organized resource.
• You learn while using the product.
So enjoy this fresh roast of CookWell and check it out next time you need inspiration in the kitchen.
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